On Monday, I stopped at the IGA market on Nun's Island again, where everything is shiny and glittering. Being human, I am attracted to shiny things. The lighting in the produce department is stunning there and I usually find something good or hard to get at my local market. Monday, it was killer-ripe avocados. Anyway, not only does this market have the whole station thing going on (ie deli, butcher, cakery, fromagerie, etc, each with own staff) but also has something I've never seen before. It's in a circled out corner near the checkout where one might expect the flower department (which is oddly after the checkout). It's the Pavillon d'Eau. The Water Pavillion. (I wish you could hear how sarcastically I'm saying the word "water".) But again, being human, I was enchanted by the bottom-of-the-pool design flooring and the white backlit shelves transforming the whole "pavillion" into one giant soft-white light bulb. Drawn, I was, like a child to a gumball machine. Look at the pretty bottles, check out the funky norwegian names. Ooooooh, preeeety. But then something started niggling at me, down there in my gut, just left of center. A little tug saying, wait, wait, waiiiiit. And then I started to think about the imbalance in the world. How millions of people don't have access to clean water and here I am staring at the most gluttonous example of consumerism. Water as commodity, as status symbol, as money maker. Then I made this little video.
I'm wondering when we'll have to pay for the air we breathe. Or when the real marketing genius will convince us that a tank with oxygen dragged around with us at all times is not only healthy, but fashionable. Imagine! The funky tank designs, the rolling apparati, the back pack versions. Oh and the mask that goes with, they could even be mask masks, and you could be your favorite celebrity for a day. And the possible air varieties, "Ah, yes I'm doing arctic this week, I like it, but it's a little stale, I don't think I'll do this one again. Post desert storm is my favorite." Geez, the accessories alone could be a billion dollar market.
It makes me all warm and fuzzy inside thinking about what our descendants have to look forward to.