Anthony Logistics' deodorant, for example, contains no alcohol and no pore-clogging aluminum. Its citrus scent comes from all natural oils and fruit extracts, such as basil oil, bay leaf, lemon peel, roses, oranges and grapefruit. "These are class products," Gallo said. (director of product education for Anthony Logistics for Men)
Class products? You mean I could squeeze a grapefruit on the pit and wipe it off with a basil leaf, and I'm good to go for hobnobbing with the elite? I'll be skipping the bay leaf though since it smells like a rotton diaper.
Seriously, when I think of the money and man hours going into this phenom,and all the energy expended to create a need where none exists, I think we are lost as a society. The genius of capitalism is also the draining of cultural values.
Some new culturally enriching products we can look forward to in the near future might include designer wart remover, luxury toilet paper with "threadcount", and $80 designer floss. Yay us!